The Action Components (51%)
Gamers with high Action scores are aggressive and like to jump in the fray and be surrounded by dramatic visuals and effects. Gamers with low Action scores prefer slower-paced games with calmer settings.
Excitement: Super Smash Bros. Melee, Battlefield Series/3/4, Counter Strike, Call of Duty, God of War, Destiny, Kingdom Hearts 2, Resident Evil, League of Legends
Destruction: GTA Series/V, Battlefield Series/3/4, Destiny, Call of Duty, Gears of War, Halo, Borderlands Series/2, Doom, God of War, Counter Strike
Gamers with high Mastery scores like challenging gaming experiences with strategic depth and complexity. Gamers with low Mastery scores enjoy being spontaneous in games and prefer games that are accessible and forgiving when mistakes are made.
Challenge (29%): Gamers who score high on Challenge enjoy playing games that rely heavily on skill and ability. They are persistent and take the time to practice and hone their gameplay so they can take on the most difficult missions and bosses that the game can offer. These gamers play at the highest difficulty settings and don’t mind failing missions repeatedly in games like Dark Souls because they know it’s the only way they’ll master the game. They want gameplay that constantly challenges them.
POPULAR GAMES
///////////////
The Achievement Components (2%)
Gamers with high Achievement scores are driven to accrue power, rare items, and collectibles, even if this means grinding for a while. Gamers with low Achievement scores have a relaxed attitude towards in-game achievements and don’t worry too much about their scores or progress in the game.
Completion (17%): Gamers with high Completion scores want to finish everything the game has to offer. They try to complete every mission, find every collectible, and discover every hidden location. For some players, this may mean completing every listed achievement or unlocking every possible character/move in a game. For gamers who score high on Design, this may mean collecting costumes and mounts in games like World of Warcraft.
///////////////
Gamers with high Social scores enjoy interacting with other players, often regardless of whether they are collaborating or competing with them. Gamers with low Social scores prefer solo gaming experiences where they can be independent.
Community: Final Fantasy XIV, Battlefield Series/4, Destiny, Guild Wars Series/2, EverQuest, League of Legends, Monster Hunter, World of Warcraft, Counter Strike, DoTA Series/2
///////////////
The Social Components (57%)
Gamers with high Social scores enjoy interacting with other players, often regardless of whether they are
collaborating or competing with them. Gamers with low Social scores prefer solo gaming experiences where
they can be independent.
duels, matches, or team-vs-team scenarios. Competitive gameplay can be found in titles like Starcraft, League of Legends, or the PvP Battlegrounds in World of Warcraft. But competition isn’t always overtly combative; competitive players may care about being acknowledged as the best healer in a guild, or having a high ranking/level on a Facebook farming game relative to their friends.
Community (64%): Gamers who score high on Community enjoy socializing and collaborating with other
people while gaming. They like chatting and grouping up with other players. This might be playing Portal 2 with a friend, playing Mario Kart at a party, or being part of a large guild/clan in an online game. They enjoy being part of a team working towards a common goal. For them, games are an integral part of maintaining their social network.
///////////////
The Immersion Components (45%)
Gamers with high Immersion scores want games with interesting narratives, characters, and settings so they
can be deeply immersed in the alternate worlds created by games. Gamers with low Immersion scores are
more grounded in the gameplay mechanics and care less about the narrative experiences that games offer.
someone else, somewhere else. They enjoy the sense of being immersed in an alter ego in a believable
alternate world, and enjoy exploring a game world just for the sake of exploring it. These gamers enjoy games like Skyrim, Fallout, and Mass Effect for their fully imagined alternate settings.
multidimensional characters with interesting back-stories and personalities. They take the time to delve into
the back-stories of characters in games like Dragon Age and Mass Effect, and enjoy the elaborate and
thoughtful narratives in games like The Last of Us and BioShock. Gamers who score low on Story tend to find dialogue and quest descriptions to be distracting and skip through them if possible.
///////////////
Gamers with high Creativity scores are constantly experimenting with their game worlds and tailoring them
with their own designs and customizations. Gamers with low Creativity scores are more practical in their
gaming style and accept their game worlds as they are.
worlds are fascinating contraptions to open up and tinker with. In an MMO, they might swim out to the edge of the ocean to see what happens. In MineCraft, they might experiment with whether crafting outcomes differ by the time of day or proximity to zombies. They “play” games in the broadest sense of the word, often in ways not intended or imagined by the game’s developers.
game worlds they find themselves in. In games like Mass Effect, they put a lot of time and effort in the
character creation process. In city-building games or space strategy games, they take the time to design and
customize exactly how their city or spaceships look. To this end, they prefer games that provide the tools and
assets necessary to make this possible and easy to do.
Design: The Sims Series, City of Heroes, Animal Crossing, Guild Wars 2, Final Fantasy XIV, Dragon Age Series/Origins, Mass Effect Series, Monster Hunter, Pokemon, Elder Scrolls Series/Oblivion/Skyrim












